Overwhelmed with how to create content that actually works for you? We asked expert Jasmine Williams for her tips on planning, strategizing and getting it out there.
Learn how to sell your products, make the most of your ad spend and get people to buy. Plus, find marketing strategies, advertising techniques and everything you need to know about encouraging customers to buy from you.
For our May 30th event, we welcomed three retail experts. Here, we round up their top advice on selling wholesale and how to build strong relationships with retail stores. Plus, watch the replay of the event!
Missed our April 28th event with web design expert Arianne Foulks? We rounded up her best advice on how to get your site to sell more. Plus, watch the replay!
A blog is an extremely useful way to explain what your business is about, get customers on board with your products and draw in web traffic. This blogging guide will get you started.
What is a brand anyway, and what do you need to make yours better? Creative director and agency founder Janelle Desrosiers shares her secrets to success.
Instagram can be a gold mine for handmade businesses — but it can also be a frustrating time suck. So how do you make it work for you? We asked marketing expert Kaeden Merasty for his tips.
If you’re trying to sell or promote your products online, it’s important to have good-quality photos. Here, we speak with Toronto photographer Doaa Jamal on how to make yours better — or hire a pro to take the lead.
In this ongoing series, Workshop is asking retailers across the country what they wish makers knew about selling to stores. Get the inside scoop on the dos and don'ts of wholesale from Emma Smith of Black & Smith in Jerseyville, Ont.
In this ongoing series, Workshop is asking retailers across the country what they wish makers knew about selling to stores. Get the inside scoop on the dos and don'ts of wholesale from Kimberley Dares and Rachel Brisson of The Trainyard in Dartmouth, N.S.