Amidst aisles and aisles of sellers, how do you stand out from the crowd? These makers each created a craft market display that gets shoppers to stop and take a closer look.
Learn how to sell your products, make the most of your ad spend and get people to buy. Plus, find marketing strategies, advertising techniques and everything you need to know about encouraging customers to buy from you.
Have you got this massive craft market on your list of potential sales venues? Our guide – and expert tips – will help you decide if it’s the right fit for you.
Shoppers want it and platforms want it, but free shipping isn’t actually free — it comes with a cost to the seller. Here are some things to think about for your own online store.
Interior designer Nickeisha Lewis has worked on dozens of shops, helping store owners to create displays and to merchandise their stock so it sells. Here she shares five insights that all makers should know.
Overwhelmed with how to create content that actually works for you? We asked expert Jasmine Williams for her tips on planning, strategizing and getting it out there.
On June 14, a group of Workshop members got together to chat about the why and the how of content creation. The most important thing we learned: there’s a simple formula for finding the joy in marketing. Plus, a video replay to watch on your own time.
For our May 30th event, we welcomed three retail experts. Here, we round up their top advice on selling wholesale and how to build strong relationships with retail stores. Plus, watch the replay of the event!
Missed our April 28th event with web design expert Arianne Foulks? We rounded up her best advice on how to get your site to sell more. Plus, watch the replay!
A blog is an extremely useful way to explain what your business is about, get customers on board with your products and draw in web traffic. This blogging guide will get you started.