Why I’m Joining the Etsy Sellers Strike
One Montreal-based longtime Etsy seller tells Workshop about how Etsy has changed for her, why she’s striking and what she and other strikers hope to achieve.
Sell
Learn how to sell your products, make the most of your ad spend and get people to buy. Plus, find marketing strategies, advertising techniques and everything you need to know about encouraging customers to buy from you.
10 Achievable Website Improvements That Will Pay Off
Web designer Arianne Foulks of Aeolidia dishes on how to upgrade your e-commerce site to sell more.
Ask the Expert: What Are the Basics of Pricing?
How should you set prices for your handmade goods? Small business coach Patrysha Korchinski lays out the basics.
Ask the Expert: How Do I Create a Brand Identity?
What is a brand anyway, and what do you need to make yours better? Creative director and agency founder Janelle Desrosiers shares her secrets to success.
Ask the Expert: How Can I Get More Reach on Instagram?
Instagram can be a gold mine for handmade businesses — but it can also be a frustrating time suck. So how do you make it work for you? We asked marketing expert Kaeden Merasty for his tips.
Retailer Insight: The Handpicked Home
Piya Sandhu wants makers to know that their work is worth it. Here, the White Rock, B.C., retailer shares her tips for makers and wholesalers.
Ask the Expert: How Do I Take Better Photos of My Products?
If you’re trying to sell or promote your products online, it’s important to have good-quality photos. Here, we speak with Toronto photographer Doaa Jamal on how to make yours better — or hire a pro to take the lead.
Retailer Insight: Black & Smith
In this ongoing series, Workshop is asking retailers across the country what they wish makers knew about selling to stores. Get the inside scoop on the dos and don'ts of wholesale from Emma Smith of Black & Smith in Jerseyville, Ont.
Ask the Expert: Is Pinterest Worth It? And How Do I Get Started?
Curious about Pinterest, but not sure how (or if) to get started? Digital marketing expert Pamela Kruusi shares her key tips.
Retailer Insight: The Trainyard
In this ongoing series, Workshop is asking retailers across the country what they wish makers knew about selling to stores. Get the inside scoop on the dos and don'ts of wholesale from Kimberley Dares and Rachel Brisson of The Trainyard in Dartmouth, N.S.
Why Email Newsletters Are an Amazing Way to Reach Your Customers
Email: it’s old-school, but it works. Here’s what to think about when planning how to communicate with your customers via email newsletters.
SEO Basics for Maker Businesses
Want more people to find – and buy – your products? Optimizing your website for search is an essential step. Here's how to do it.
A Beginner’s Guide to Charging Sales Tax in Canada: Everything Makers Need to Know about PST, GST and HST
When do you start adding tax to your handmade products? How do you get a GST/HST number? What do you do with the money once you’ve collected it? We’ve got the answers for you.
8 Ways to Diversify Your Revenue Stream
Having multiple sources of income is a smart way to keep your cash flow steady and grow your business. Here are some ideas to get you started.
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