53 Content Creation Ideas for Maker Businesses
Content marketing can be overwhelming, but we’re here to help. Use this cheat sheet of ideas to fuel your content calendar all year long.
Corinna vanGerwen
Workshop co-founder Corinna (she/her) is a small-business owner, editor and writer. She launched her first business selling jewellery at age 11 and her latest craft obsessions is embroidery.
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How to Tame Your To-Do List
When you have too much to do, how do you know where to start? This is the question business strategist Kim Cota answered for us on September 20th, during a live virtual event. Plus, watch the replay of the event.
Insider Secrets From a Retail Designer
Interior designer Nickeisha Lewis has worked on dozens of shops, helping store owners to create displays and to merchandise their stock so it sells. Here she shares five insights that all makers should know.
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Event Recap: 3 Tricks to Build Better Retail Partnerships
For our May 30th event, we welcomed three retail experts. Here, we round up their top advice on selling wholesale and how to build strong relationships with retail stores. Plus, watch the replay of the event!
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Key Takeaways From Our E-Commerce Event
Missed our April 28th event with web design expert Arianne Foulks? We rounded up her best advice on how to get your site to sell more. Plus, watch the replay!
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The Ultimate Expenses Checklist for Canadian Handmade Businesses
Want to reduce the taxes you pay? (Yeah, you do.) This free download will help you make sure you don’t forget to account for any of your eligible deductions.
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7 Helpful Tips from our Tax Event
Missed our March 10th tax event? We rounded up expert Jayne Dykstra’s best bookkeeping advice for your business.
Inspiration: 6 Canadian Hat Makers We Love
We the North require a little warmth for our noggins for a good chunk of the year, so it’s no wonder that the toque is essentially a national icon. But there are more styles to protect our heads from the cold. Here, six makers who’ve crafted their own chapeaux — including a requisite toque designer.
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5 Questions to Help You Set Business Goals You'll Achieve (+ Free Download)
When planning for the future of your business, it can be hard to know if the goals you’re setting are the right goals for you. These questions and free worksheet will guide you to finding goals that will help you build the small business of your dreams.
Retailer Insight: The Handpicked Home
Piya Sandhu wants makers to know that their work is worth it. Here, the White Rock, B.C., retailer shares her tips for makers and wholesalers.
Ask the Expert: What Is a Tax Writeoff and Why Does It Matter?
We all pay taxes, but you might not need to pay as much as you have been. Bookkeeper Jayne Dykstra fills us in on what counts as a business expense and how — and why — to keep track of all those receipts.
Anatomy of a Product: Halloween Brooms by Prairie Breeze Folk Arts Studio
Amina Haswell structures her broom-making business like a fashion house, creating seasonal collections each year. Here’s how her most recent line came to be, and where she’s going next.
Where to Get Branded Packaging in Canada for Your Handmade Business
Think bags, boxes and mailers emblazoned with logos are just for big companies? These suppliers offer plenty of options for small businesses.
Inspiration: 7 Toy Makers We Love
The toy market can be tough. For every product you sell, you have to make two customers happy: the adult who buys it, and the kid who’s going to play with it. Here are seven makers who’ve managed to create delightful toys that bring a smile to everybody’s face.
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