Marketing is the process of promoting what you make, whether through social media, email lists, flyers or old-school word of mouth. Read about various marketing channels and how they can help you sell your handmade products, and which strategies might work best for your maker business. Websites, SEO, social media, direct mail, events — all of this and more, whether online or in person, can help people find and buy your products.
Shoppers want it and platforms want it, but free shipping isn’t actually free — it comes with a cost to the seller. Here are some things to think about for your own online store.
Overwhelmed with how to create content that actually works for you? We asked expert Jasmine Williams for her tips on planning, strategizing and getting it out there.
On June 14, a group of Workshop members got together to chat about the why and the how of content creation. The most important thing we learned: there’s a simple formula for finding the joy in marketing. Plus, a video replay to watch on your own time.
Missed our April 28th event with web design expert Arianne Foulks? We rounded up her best advice on how to get your site to sell more. Plus, watch the replay!
A blog is an extremely useful way to explain what your business is about, get customers on board with your products and draw in web traffic. This blogging guide will get you started.
What is a brand anyway, and what do you need to make yours better? Creative director and agency founder Janelle Desrosiers shares her secrets to success.
Instagram can be a gold mine for handmade businesses — but it can also be a frustrating time suck. So how do you make it work for you? We asked marketing expert Kaeden Merasty for his tips.
Think bags, boxes and mailers emblazoned with logos are just for big companies? These suppliers offer plenty of options for small businesses.
If you’re trying to sell or promote your products online, it’s important to have good-quality photos. Here, we speak with Toronto photographer Doaa Jamal on how to make yours better — or hire a pro to take the lead.