Paid-members
Event Replay: Business Stories That Sell
At our virtual webinar with content strategist Jasmine Williams, we learned about why storytelling matters in business. Here’s the replay of the event.
Marketing
Marketing is the process of promoting what you make, whether through social media, email lists, flyers or old-school word of mouth. Read about various marketing channels and how they can help you sell your handmade products, and which strategies might work best for your maker business. Websites, SEO, social media, direct mail, events — all of this and more, whether online or in person, can help people find and buy your products.
One Retailer Shares How She Gets Her Gorgeous Flatlays
A behind-the-scenes look at how to improve your DIY photo set-up from Tiu Tabak of Kinsfolk Shop in Guelph, Ont.
SEO: What Are Inbound Links and Why Do They Matter?
A link to your website is a vote of confidence in the eyes of search bots. Here’s how to build them into your SEO strategy.
Should You Offer Free Shipping?
Shoppers want it and platforms want it, but free shipping isn’t actually free — it comes with a cost to the seller. Here are some things to think about for your own online store.
53 Content Creation Ideas for Maker Businesses
Content marketing can be overwhelming, but we’re here to help. Use this cheat sheet of ideas to fuel your content calendar all year long.
How to Make Instagram Reels That Work
Two Canadian makers share their tips on workflow, style, approach and authenticity — and tricks on how to get your content in front of more eyeballs.
“I’m a Content Strategist. Here’s What You Need to Know About Creating Content for Your Brand.”
Overwhelmed with how to create content that actually works for you? We asked expert Jasmine Williams for her tips on planning, strategizing and getting it out there.
Paid-members
How to Fall in Love with Content Creation
On June 14, a group of Workshop members got together to chat about the why and the how of content creation. The most important thing we learned: there’s a simple formula for finding the joy in marketing. Plus, a video replay to watch on your own time.
Paid-members
Key Takeaways From Our E-Commerce Event
Missed our April 28th event with web design expert Arianne Foulks? We rounded up her best advice on how to get your site to sell more. Plus, watch the replay!
How to Blog (and Why)
A blog is an extremely useful way to explain what your business is about, get customers on board with your products and draw in web traffic. This blogging guide will get you started.
10 Achievable Website Improvements That Will Pay Off
Web designer Arianne Foulks of Aeolidia dishes on how to upgrade your e-commerce site to sell more.
Ask the Expert: How Do I Create a Brand Identity?
What is a brand anyway, and what do you need to make yours better? Creative director and agency founder Janelle Desrosiers shares her secrets to success.
Ask the Expert: How Can I Get More Reach on Instagram?
Instagram can be a gold mine for handmade businesses — but it can also be a frustrating time suck. So how do you make it work for you? We asked marketing expert Kaeden Merasty for his tips.
Where to Get Branded Packaging in Canada for Your Handmade Business
Think bags, boxes and mailers emblazoned with logos are just for big companies? These suppliers offer plenty of options for small businesses.
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