Marketing

Marketing is the process of promoting what you make, whether through social media, email lists, flyers or old-school word of mouth. Read about various marketing channels and how they can help you sell your handmade products, and which strategies might work best for your maker business. Websites, SEO, social media, direct mail, events — all of this and more, whether online or in person, can help people find and buy your products.

Marketing
How to Fall in Love with Content Creation
Paid Members

How to Fall in Love with Content Creation

On June 14, a group of Workshop members got together to chat about the why and the how of content creation. The most important thing we learned: there’s a simple formula for finding the joy in marketing. Plus, a video replay to watch on your own time.

Key Takeaways From Our E-Commerce Event
Paid Members

Key Takeaways From Our E-Commerce Event

Missed our April 28th event with web design expert Arianne Foulks? We rounded up her best advice on how to get your site to sell more. Plus, watch the replay!

How to Blog (and Why)

How to Blog (and Why)

A blog is an extremely useful way to explain what your business is about, get customers on board with your products and draw in web traffic. This blogging guide will get you started.

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