Create

The items you make are at the heart of your business. This section offers guidance on refining your big ideas into products that will sell. Branding, packaging design, materials sourcing — here’s where you’ll find articles on these topics and everything else involved in creating your goods.

Create
Anatomy of a Product: Songbird Yarn & Fibres

Anatomy of a Product: Songbird Yarn & Fibres

Making a product that stands out in the marketplace isn’t always easy — but it helps if the idea itself is a selling point. Here’s one yarn brand that had its customer base in mind from day one.

Anatomy of a Product: Uasau Soap

Anatomy of a Product: Uasau Soap

This Iqaluit-based skincare business has built a brand that features local ingredients and is grounded in Inuit culture, heritage and community. Here’s how they did it.

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