The items you make are at the heart of your business. This section offers guidance on refining your big ideas into products that will sell. Branding, packaging design, materials sourcing — here’s where you’ll find articles on these topics and everything else involved in creating your goods.
Making a product that stands out in the marketplace isn’t always easy — but it helps if the idea itself is a selling point. Here’s one yarn brand that had its customer base in mind from day one.
This Iqaluit-based skincare business has built a brand that features local ingredients and is grounded in Inuit culture, heritage and community. Here’s how they did it.
Toronto designer Diana Watters’s cross-stitch kits have sold like hotcakes since the pandemic hit. This year, she upped the ante with a set of kits designed to keep customers engaged, and coming back for more.
The AdrianMartinus team started their business with a simple goal: to design functional, attractive furniture and products out of discarded skateboards. Here's how they made it happen.
Amina Haswell structures her broom-making business like a fashion house, creating seasonal collections each year. Here’s how her most recent line came to be, and where she’s going next.
Think bags, boxes and mailers emblazoned with logos are just for big companies? These suppliers offer plenty of options for small businesses.
Kaija Heitland wanted to create a fabric collection inspired by her heritage and produced entirely in North America. Here’s how she achieved it, and where she’s going next.
Julie Sinden’s natural dye kits went from a “what if” idea to the shelves of Indigo stores across Canada. (Perfect fit, right?) Here, we find out how it happened.
How you package your goods for shipping can have an immense effect on how your customers view your brand — and whether they’ll buy from you again. Here’s how to get the e-commerce unboxing experience right.