Product Development

Once you start selling what you make, it’s no longer just about making what you like. Creating products that sell takes planning and requires knowledge of who your customers are and what will do well on the market. These articles will help you navigate all the questions you have about product development.

Product Development
Anatomy of a Product: Songbird Yarn & Fibres

Anatomy of a Product: Songbird Yarn & Fibres

Making a product that stands out in the marketplace isn’t always easy — but it helps if the idea itself is a selling point. Here’s one yarn brand that had its customer base in mind from day one.

Anatomy of a Product: Uasau Soap

Anatomy of a Product: Uasau Soap

This Iqaluit-based skincare business has built a brand that features local ingredients and is grounded in Inuit culture, heritage and community. Here’s how they did it.

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