Marketing

Marketing is the process of promoting what you make, whether through social media, email lists, flyers or old-school word of mouth. Read about various marketing channels and how they can help you sell your handmade products, and which strategies might work best for your maker business. Websites, SEO, social media, direct mail, events — all of this and more, whether online or in person, can help people find and buy your products.

Why Email Newsletters Are an Amazing Way to Reach Your Customers

Email: it’s old-school, but it works. Here’s what to think about when planning how to communicate with your customers via email newsletters.

Sell

SEO Basics for Maker Businesses

Want more people to find – and buy – your products? Optimizing your website for search is an essential step. Here's how to do it.

Sell

Create an Unforgettable Unboxing Experience: 5 Tricks for Your Handmade Business

How you package your goods for shipping can have an immense effect on how your customers view your brand — and whether they’ll buy from you again. Here’s how to get the e-commerce unboxing experience right.

Create