When makers complain about not making enough sales, not getting enough Instagram followers or not making it into that juried show, we know there’s one solution that could help propel them closer to their goals: telling a better story.

“With storytelling, you can really engage your audience on both an emotional and logical level.”

Those are the words of content strategist Jasmine Williams, whom we enlisted to talk about why storytelling is so effective for marketing and how to craft a story that sells, and to review some examples of effective storytelling.

Workshop members can watch the entire replay of the event below.

Jasmine also generously shared a free resource of storytelling templates and prompts to help you craft your own stories that sell. Get the download here.

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