What is content marketing really, and how can it help you succeed?
In this one-hour webinar and Q&A, Workshop co-founder Kat Tancock will teach you the basic principles of content marketing and how you can leverage it to promote your business without letting it take over your life. We’ll discuss:
• The purpose of content marketing
• How to define and connect with your audience
• How to choose the right platforms to focus on
• How to create a content plan that fits your business and your personality
• When to DIY and when to outsource
You’ll come away with a blueprint for your own content marketing plan and a to-do list to make it happen.
Can't make this time? Ticket holders and paid Workshop members will have access to a video recording to watch at their leisure.
Event date: Tuesday, June 14, 2022
Time: 1 pm – 2 pm PT/4 pm – 5 pm ET
Location: Virtual; registered attendees will receive a Zoom link to join
Admission: $15; free for paid members
About the speaker
Kat Tancock is co-founder of Workshop and former co-owner of Tavanberg, a boutique content marketing agency whose clients have included American Express, RBC Ventures, Sobeys, M&M Food Market and The Beer Store.
Read some of Kat’s articles on content marketing: