What is content marketing really, and how can it help you succeed?

In this one-hour webinar and Q&A, Workshop co-founder Kat Tancock will teach you the basic principles of content marketing and how you can leverage it to promote your business without letting it take over your life. We’ll discuss:

• The purpose of content marketing
• How to define and connect with your audience
• How to choose the right platforms to focus on
• How to create a content plan that fits your business and your personality
• When to DIY and when to outsource

You’ll come away with a blueprint for your own content marketing plan and a to-do list to make it happen.

Can't make this time? Ticket holders and paid Workshop members will have access to a video recording to watch at their leisure.

Event date: Tuesday, June 14, 2022
Time: 1 pm – 2 pm PT/4 pm – 5 pm ET
Location: Virtual; registered attendees will receive a Zoom link to join
Admission: $15; free for paid members

About the speaker

Kat Tancock is co-founder of Workshop and former co-owner of Tavanberg, a boutique content marketing agency whose clients have included American Express, RBC Ventures, Sobeys, M&M Food Market and The Beer Store.

Read some of Kat’s articles on content marketing:

How (and Why) to Blog About Your Handmade Business
A blog is an extremely useful way to explain what your business is about, get customers on board with your products and draw in web traffic. This blogging guide will get you started.
Why Email Newsletters Are an Amazing Way to Reach Your Customers
Email: it’s old-school, but it works. Here’s what to think about when planning how to communicate with your customers via email newsletters.
SEO Basics for Maker Businesses | Workshop Magazine
Want more people to find – and buy – your products? Optimizing your website for search is an essential step. Here’s how to do it.