How much does packaging matter, and how do you make it work best for your brand and your values? This issue, we dig into all things outer layer.
They say you can’t judge a book by its cover, but in this age of Instagram-oriented design, we're not sure we agree — at least not entirely. The package something comes in, be it a newly released novel, a handcrafted leather wallet, a crisp linen shirt or a soothing hand cream, has to communicate to potential customers what the product is about. And with ecommerce, the stakes are even higher: the way your goods are packed and shipped is an important part of the shopping experience, too.
This issue, we’re talking all things outer layer: Corinna digs into optimizing your unboxing experience, and Kat speaks with some experts on making your packaging more eco-friendly. We're also looking for your packaging questions and conundrums to help inspire future stories. (For instance, as we heard on Instagram this week: are compostable mailers really compostable? That is on our list to find out.)
As always, we’d love to hear from you. Just click reply to drop us a line and tell us how your week is going.
Yours in making,
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